The world has changed. Once up on a time it was simple. It wasn't easy, but it was simple. If you had an idea or wanted to start a business you went to see the bank manager. He (back then) decided whether he thought your plan stacked up or not. You either got funded or you didn't.
Then came the march of the computers. Increasingly it became about filling in interminable forms and long business plans and... waiting. Then came the crash, and these days - with monotonous regularity - 'THE COMPUTER SAYS NO'. Virtually regardless of the merits. Let's face it, the banks have lost interest in the real economy, small businesses and entrepreneurs. They're off to the casino - but that's another book.
Meanwhile what's an entrepreneur to do? Or a business-owner wanting to expand or take on more staff?
Enter Crowdfunding and Alternative Finance. Crowdfunding has taken off like a rocket. Little wonder. Not only does it open up a whole world of new opportunities (including the capability to start a business without debt, without selling shares, with a full order book that's fully funded) but it allows entrepreneurs and business-people to take back the reins from the passive banks that seem to be blocking the path for the real economy.
It's neither simple nor easy. But it is exciting and it is entrepreneurial.
This book will provide you with a guide to this unfamiliar new landscape by explaining and exploring:
- What is Crowdfunding and how can I use it
- What other kinds of alternative and innovative finance might work for you.
- The skills you will needs - and how you can acquire them
- Where you can find help and support